Nobody is Starving

Nobody is starving, waiting for you to open your business. They may be excited and eagerly awaiting your launch into the world, but most likely they are unaware of all the amazing things you plan to offer when you make your grand debut, if they even know you are entering the world of entrepreneurship with vim and vigor! You will still have to acquire your customer base, one way or another.

Some of the things that can help to build a repeating and referring customer base.? Create excitement and interest, offer discounts, free trials, give-aways and promotions. Provide outstanding benefits and stellar customer service. Know your secret sauce. Share your story.  Have a product or service that solves a problem or fills a need.   Be authentic.

xo, jan