STEVE JOBS

Have you ever said, "I'll know what I want when I see it."

Steve Jobs was a master at understanding human nature and a true visionary at solving peoples' problems they didn't realize they had until he showed them the solution. He said, “It’s really hard to design products by focus groups. A lot of times, people don’t know what they want until you show them.” A great business lesson to remember. 

xo, jan