A COUPLE OF 7 YEAR OLDS HAVE IT ALL FIGURED OUT!

I went to a neighborhood council meeting the other night and prior to the meeting a couple of 7 year old girls from the local brownie troop were there to sell Girl Scout cookies. In less that 7 minutes they were completely sold out! (for the record, they had more than 7 boxes).  

How did they accomplish such a feat?  Easy.

• They were cute (adorable actually)
• They had enthusiasm!
• They asked people for the sale
• They made recommendations and shared the tantalizing descriptions in vivid detail
• They provided solutions to objections (my daughter told them she was sorry, she didn't have cash, they said, "No problem, we take credit cards"!) 
• They smiled
• They were in the right location
• Exclusivity (you can only get these cookies during a limited time)
• They knew their audience
• They made it easy to purchase
• They had a nice selection
• Their product was well branded from a trusted source

If you aren't selling as well as the Girl Scouts, it may be time to rethink your sales strategy. 

xo, jan
@janmccarthy
www.janmccarthy.com